Around half of Japanese consumers had experience with subscription services, according to a survey conducted in February 2024. Japan's subscription market offers various subscription services for physical goods as well as store and digital services, with **** percent of respondents stating to have tried such commerce models.
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Appliv Topics. (March 11, 2024). Share of people who have used subscription services in Japan as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1549976/japan-subscription-user-ratio/
Appliv Topics. "Share of people who have used subscription services in Japan as of February 2024." Chart. March 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1549976/japan-subscription-user-ratio/
Appliv Topics. (2024). Share of people who have used subscription services in Japan as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1549976/japan-subscription-user-ratio/
Appliv Topics. "Share of People Who Have Used Subscription Services in Japan as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2024, /statistics/1549976/japan-subscription-user-ratio/
Appliv Topics, Share of people who have used subscription services in Japan as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1549976/japan-subscription-user-ratio/ (last visited July 17, 2026)
Share of people who have used subscription services in Japan as of February 2024 [Graph], Appliv Topics, March 11, 2024. [Online]. Available: /statistics/1549976/japan-subscription-user-ratio/
