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Intended viewing platforms for major sporting events in the United States in 2026

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Sources

Release date

February 2026

Region

United States

Survey time period

January 22, 2026

Number of respondents

6,971 respondents

Citation formats

Intended platforms for watching major sports events United States 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 4, 2026

According to a survey conducted in the United States in 2026, streaming platforms were the most popular choice of platform among both people who intended to watch the 2026 Winter Olympics, hosted in Italy, and the Super Bowl LX, at ** percent and ** percent respectively. A significant share of both groups also intended to make use of cable services.

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Statistics on " Sports streaming in the United States "

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Other statistics that may interest you Sports streaming in the United States

Overview

8

Platforms & content

7

Sports leagues

6

Consumer behavior

6

Sporting events

6

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Topics

Sports streaming in the United StatesNFLNational Basketball Association (NBA)Major League Baseball (MLB)March Madness
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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