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Share of consumers who agreed using AI to create out-of-home (OOH) advertisements makes sense in Canada in 2024

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Sources

Release date

November 2024

Region

Canada

Survey time period

September 2024

Number of respondents

1,500 respondents

Supplementary notes

The source does not provide information about the consumer's age. 

Citation formats

Attitudes towards using AI for OOH ad creation in Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 24, 2025

During a survey conducted among consumers in Canada in 2024, the share of consumers who agreed it makes sense to use AI to create out-of-home (OOH) advertisements was ** percent. In comparison, ** percent of consumers disagreed that it makes sense to use AI to create OOH ads.

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Topics

Digital out-of-home advertising in EuropeWord-of-mouth (WOM) marketing and advertising Advertising in GermanyProgrammatic digital out-of-home (prDOOH) advertisingPerception of gen AI use in advertising in the U.S.
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