According to an August 2023 survey, Gen Z internet users showed were the least keen on using manual search engines such as Google and Yahoo! for finding information online. Around ** percent of Gen Z respondents used these tools, compared to ** percent of total internet users. Instead, Gen Z users preferred using other methods, especially social media platforms, with ** percent of respondents from this generation claiming to do so. There was a notable difference in the use of AI platforms such as chatbots like ChatGPT and Google Gemini, with ** percent of Gen Z users employing them to find information online against the ** percent of the total of internet users.
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eMarketer. (June 5, 2024). Platforms used by total internet users and Gen Z users worldwide for finding online information as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1480326/platforms-find-online-information-gen-z-total-internet-users/
eMarketer. "Platforms used by total internet users and Gen Z users worldwide for finding online information as of August 2023." Chart. June 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1480326/platforms-find-online-information-gen-z-total-internet-users/
eMarketer. (2024). Platforms used by total internet users and Gen Z users worldwide for finding online information as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1480326/platforms-find-online-information-gen-z-total-internet-users/
eMarketer. "Platforms Used by Total Internet Users and Gen Z Users Worldwide for Finding Online Information as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2024, /statistics/1480326/platforms-find-online-information-gen-z-total-internet-users/
eMarketer, Platforms used by total internet users and Gen Z users worldwide for finding online information as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1480326/platforms-find-online-information-gen-z-total-internet-users/ (last visited July 20, 2026)
Platforms used by total internet users and Gen Z users worldwide for finding online information as of August 2023 [Graph], eMarketer, June 5, 2024. [Online]. Available: /statistics/1480326/platforms-find-online-information-gen-z-total-internet-users/
