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Distribution of video streaming usage time worldwide from 2022 to 2024, by provider category

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Source

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Release date

October 2024

Region

Worldwide

Survey time period

2022 to 2024

Number of respondents

12,163*

Method of interview

Online survey

Supplementary notes

*The number of respondents in 2022 was 11,382; in 2023 the number was 11,910.

Original question: 鈥淗ow do you divide the time you spend watching [via streaming] between the following providers?鈥

Unweighted average of countries tested in all 3 years (Australia, Brazil, China, Germany, Netherlands, Singapore, Spain, Sweden, UK, U.S.).

Citation formats

Video streaming time share worldwide 2022-2024, by provider category

Published by 糖心破解版 Research Department, Dec 3, 2024

Paid subscription is the most used video streaming category worldwide, with **** of the viewing time going to subscription-based services such as Netflix and Disney+, according to the 2024 Global Streaming Study. Free online platforms accounted for ** percent of the time spent watching streaming content, while transactional and unofficial websites were less popular.

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