based on diary entries; 1,520 male and 1,480 female respondents
Method of interview
Questionnaire
Supplementary notes
*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. **Figures are based on diary entries of 1,500 respondents. Answers represent the average usage time of two weekdays, which is why the sample size is indicated as 3,000 respondents.
Citation formats
Average VOD viewing time per weekday Japan FY 2023, by gender
Men in Japan on average spent **** minutes per weekday on watching video-on-demand (VOD) in fiscal year 2023. The viewing time among women was slightly lower.
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Ministry of Internal Affairs and Communications (Japan). (June 21, 2024). Average time people spend watching video-on-demand (VOD) services per weekday in Japan in fiscal year 2023, by gender (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1293186/japan-average-time-spent-video-on-demand-per-weekday-by-gender/
Ministry of Internal Affairs and Communications (Japan). "Average time people spend watching video-on-demand (VOD) services per weekday in Japan in fiscal year 2023, by gender (in minutes)." Chart. June 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1293186/japan-average-time-spent-video-on-demand-per-weekday-by-gender/
Ministry of Internal Affairs and Communications (Japan). (2024). Average time people spend watching video-on-demand (VOD) services per weekday in Japan in fiscal year 2023, by gender (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1293186/japan-average-time-spent-video-on-demand-per-weekday-by-gender/
Ministry of Internal Affairs and Communications (Japan). "Average Time People Spend Watching Video-on-demand (Vod) Services per Weekday in Japan in Fiscal Year 2023, by Gender (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2024, /statistics/1293186/japan-average-time-spent-video-on-demand-per-weekday-by-gender/
Ministry of Internal Affairs and Communications (Japan), Average time people spend watching video-on-demand (VOD) services per weekday in Japan in fiscal year 2023, by gender (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1293186/japan-average-time-spent-video-on-demand-per-weekday-by-gender/ (last visited July 28, 2026)
Average time people spend watching video-on-demand (VOD) services per weekday in Japan in fiscal year 2023, by gender (in minutes) [Graph], Ministry of Internal Affairs and Communications (Japan), June 21, 2024. [Online]. Available: /statistics/1293186/japan-average-time-spent-video-on-demand-per-weekday-by-gender/
