*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.
Sample size of age groups: 13 to 19 years: n=68 20 to 29 years: n=106 30 to 39 years: n=118 40 to 49 years: n=153 50 to 59 years: n=158 60 to 69 years: n=137
Citation formats
Average VOD viewing time among women per weekend day Japan FY 2023, by age group
Women in their twenties in Japan on average spent more than ** minutes per weekend day watching video-on-demand (VOD) services in fiscal year 2023. Among female teenagers, the viewing time amounted to more than ** minutes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ministry of Internal Affairs and Communications (Japan). (June 21, 2024). Average time women spend watching video-on-demand (VOD) services per weekend day in Japan in fiscal year 2023, by age group (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1293194/japan-average-time-women-spent-video-on-demand-per-weekend-day-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Average time women spend watching video-on-demand (VOD) services per weekend day in Japan in fiscal year 2023, by age group (in minutes)." Chart. June 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1293194/japan-average-time-women-spent-video-on-demand-per-weekend-day-by-age-group/
Ministry of Internal Affairs and Communications (Japan). (2024). Average time women spend watching video-on-demand (VOD) services per weekend day in Japan in fiscal year 2023, by age group (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1293194/japan-average-time-women-spent-video-on-demand-per-weekend-day-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Average Time Women Spend Watching Video-on-demand (Vod) Services per Weekend Day in Japan in Fiscal Year 2023, by Age Group (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2024, /statistics/1293194/japan-average-time-women-spent-video-on-demand-per-weekend-day-by-age-group/
Ministry of Internal Affairs and Communications (Japan), Average time women spend watching video-on-demand (VOD) services per weekend day in Japan in fiscal year 2023, by age group (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1293194/japan-average-time-women-spent-video-on-demand-per-weekend-day-by-age-group/ (last visited July 30, 2026)
Average time women spend watching video-on-demand (VOD) services per weekend day in Japan in fiscal year 2023, by age group (in minutes) [Graph], Ministry of Internal Affairs and Communications (Japan), June 21, 2024. [Online]. Available: /statistics/1293194/japan-average-time-women-spent-video-on-demand-per-weekend-day-by-age-group/
