According to a survey on preferences in advertising in Australia and New Zealand in 2024, ** percent of the respondents would make their decision on engaging with a brand email based on who it is from. Only percent indicated that they would decide based on the first line of the email copy.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Intuit. (August 10, 2024). Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/
Intuit. "Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024." Chart. August 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/
Intuit. (2024). Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/
Intuit. "Share of Consumers That Will Look for Discount Codes before Making a Purchase in Australia and New Zealand in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Aug 2024, /statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/
Intuit, Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/ (last visited July 26, 2026)
Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: /statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/
