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Growth in the number of purchases during Black Friday compared to the monthly average in Portugal in 2024, by segment

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Source

Release date

December 2024

Region

Portugal

Survey time period

2024

Supplementary notes

Variation between the daily average number of purchases in November 2024 and the number of purchases recorded during Black Friday.

Data considers in-store payments with national cards on the Multibanco network and online payments with national cards (including MB Way).

Citation formats

Purchase change during Black Friday in Portugal 2024, by segment

Published by
F. Watty,
May 22, 2025

During Black Friday 2024, the Portuguese made on average *** percent more purchases of clothing and accessories than the monthly average. Beauty products and cosmetics had an increase of *** percent in the number of purchases during the same retail event.

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Statistics on " Consumer behavior in Portugal "

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Overview

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Shopping preferences

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Spending habits

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Online shopping

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Retail events

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Topics

Consumer behavior in PortugalFood shopping behavior in the U.S.Online shopping in EuropeChristmas season in EuropeBlack Friday in Italy
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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