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Fairness of offers/promotions offered by supermarkets to loyalty card members-only according to consumers in the United Kingdom in 2024

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Source

Release date

May 2024

Region

United Kingdom

Survey time period

2024

Number of respondents

1,079 respondents

Age group

18-64 years

Supplementary notes

The question was originally stated as "Do you think it’s fair some supermarkets offer certain offers/promotions only to loyalty card members"

Citation formats

Loyalty card members-only offers/promotions fairness UK 2024

Published by
T. Ozbun,
Dec 5, 2024

According to a survey carried out among UK shoppers in 2024, the majority of respondents stated that loyalty card members-only offers and promotions were quite fair. On the other hand, ** percent stated they were either completely unfair or quite unfair.

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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