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Brand loyalty of ice cream consumers in the United States in 2025

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Source

Release date

December 2025

Region

United States

Survey time period

June 17 to December 15, 2025

Number of respondents

7,489 respondents

Age group

18-64 years

Special properties

Respondents that have consumed the brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to ice cream, which of the following brands are you likely to consume again in the future?"
Multiple answers were possible.

Citation formats

Brand loyalty among ice cream consumers in the U.S. 2025

Published by
T. Ozbun,
Feb 12, 2026

Four brands had the most loyal ice cream consumers in the United States, according to a survey in 2025. ** percent of ice cream consumers who had shopped the Häagen-Dazs, Baskin-Robbins, Ben & Jerry's, and Outshine brands intended to do so again in the future. The lowest loyalty belonged to Good Humor, with just ** percent of consumers saying they would likely purchase the brand again in the future.

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Statistics on " Ice cream and frozen desserts in the U.S. "

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Other statistics that may interest you Ice cream and frozen desserts in the U.S.

Overview

7

Leading brands

5

Consumption figures

7

Consumer behavior

8

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Topics

Ice cream and frozen desserts in the U.S.Snack foods industry in the U.S.Global snack food marketConfectionery industry in the U.S.Frozen desserts in Canada
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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