Reasons behind supermarkets loyalty cards UK 2015| ��ƽ��

Most influential factors for signing up for supermarket loyalty cards in the United Kingdom (UK) in 2015

Characteristic	Tesco Clubcard	Sainsbury´s Nectar Card	Morrisons Match & More	MyWaitrose Card
Vouchers can be used as money off your overall shopping bill	66%	55%	59%	27%
To gain cashback from price matching	54%	18%	44%	11%
Vouchers for money off specific products	48%	29%	22%	22%
Point/vouchers which can be collected and traded in for rewards	48%	42%	22%	11%
Vouchers which can be used for other things i.e. petrol discounts	35%	23%	23%	10%
Vouchers which can be used for other retailers	17%	23%	6%	6%
To be the first to hear the latest news from this supermarket	13%	9%	13%	20%
To get free hot drinks, newspapers etc.	5%	3%	5%	64%
I was convinced to sign up by a member of staff	5%	3%	5%	64%

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Source

Release date

2015

More information

Region

United Kingdom

Survey time period

2015*

Number of respondents

1587*

Supplementary notes

* Base: All respondents with a Tesco Clubcard (664); with a Sainsbury’s Nectar Card (522); with a Morrisons Match & More card (278); with a MyWaitrose card (123).
** The source does not show the date of survey.

Citation formats

The statistic shows the most influential factors for signing up for supermarket loyalty cards in the United Kingdom in 2015. Tesco Clubcard, Sainsbury’s Nectar Card and Morrisons Match & More Card holders think that being able to get money off their shopping bills by collecting vouchers is one of the most influential factors behind signing up for a card. ,The majority of MyWaitrose cardholders are influenced by the free hot drinks and newspapers included with their membership.