The chilled and fresh food category had the largest sales value among private label foods in Europe in 2023, totaling more than *** billion euros. Ambient goods followed, with a store brand value of over ** billion euros, while the baby food category had the lowest value at just *** billion.
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European Supermarket Magazine. (May 15, 2024). Sales value of private labels in Europe in 2023, by category (in billion euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1500141/private-label-sales-value-by-product-category-europe/
European Supermarket Magazine. "Sales value of private labels in Europe in 2023, by category (in billion euros)." Chart. May 15, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1500141/private-label-sales-value-by-product-category-europe/
European Supermarket Magazine. (2024). Sales value of private labels in Europe in 2023, by category (in billion euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1500141/private-label-sales-value-by-product-category-europe/
European Supermarket Magazine. "Sales Value of Private Labels in Europe in 2023, by Category (in Billion Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 May 2024, /statistics/1500141/private-label-sales-value-by-product-category-europe/
European Supermarket Magazine, Sales value of private labels in Europe in 2023, by category (in billion euros) ÌÇÐÄÆÆ½â°æ, /statistics/1500141/private-label-sales-value-by-product-category-europe/ (last visited July 28, 2026)
Sales value of private labels in Europe in 2023, by category (in billion euros) [Graph], European Supermarket Magazine, May 15, 2024. [Online]. Available: /statistics/1500141/private-label-sales-value-by-product-category-europe/