The source provides further calculations on the context of brand value in the methodological section of the report (this calculation is a multiplication of the brand strength index, the brand loyalty rate, and brand-specific revenues).
This statistic illustrates six major banks based in the Netherlands, ranked by brand value in 2015. The top position in the ranking was held by ING, with a brand value of *** billion U.S. dollars. The sixth position was held by Bank Nederlandse Gemeenten, with a total brand value of *** million U.S. dollars.
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Brand Finance. (February 16, 2015). Main banks in the Netherlands in 2015, by brand value (in millions of U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1641739/dutch-banks-ranked-by-brand-value-in/
Brand Finance. "Main banks in the Netherlands in 2015, by brand value (in millions of U.S. dollars)." Chart. February 16, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1641739/dutch-banks-ranked-by-brand-value-in/
Brand Finance. (2015). Main banks in the Netherlands in 2015, by brand value (in millions of U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1641739/dutch-banks-ranked-by-brand-value-in/
Brand Finance. "Main Banks in The Netherlands in 2015, by Brand Value (in Millions of U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2015, /statistics/1641739/dutch-banks-ranked-by-brand-value-in/
Brand Finance, Main banks in the Netherlands in 2015, by brand value (in millions of U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1641739/dutch-banks-ranked-by-brand-value-in/ (last visited July 26, 2026)
Main banks in the Netherlands in 2015, by brand value (in millions of U.S. dollars) [Graph], Brand Finance, February 16, 2015. [Online]. Available: /statistics/1641739/dutch-banks-ranked-by-brand-value-in/
