The score is determined on a ten-point scale, reflecting how likely you are to recommend the retailer to a friend or relative. The net promoter score is then calculated by subtracting the percentage of respondents in the bottom six categories from those in the top two categories, excluding the middle categories (7 and 8), which are considered neutral.
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NPS of retailers among Amazon Prime users in the U.S. 2024
In 2024, Aldi was the second-most favorite retailer among Amazon Prime users living in the United States. The net promoter score (NPS) they assigned to the grocery retailer was ****. Unsurprisingly, U.S. Prime shoppers ranked Amazon as their favorite retailer, with a net promoter score of **.
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Northwestern University. (August 30, 2024). Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. "Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024." Chart. August 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. (2024). Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. "Net Promoter Score Assigned by Amazon Prime Users to Retailers in The United States in April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Aug 2024, /statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University, Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1380087/retailers-nps-among-prime-users-united-states/ (last visited July 30, 2026)
Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 [Graph], Northwestern University, August 30, 2024. [Online]. Available: /statistics/1380087/retailers-nps-among-prime-users-united-states/
