In 2024, roughly half of consumers in the United States would choose to gift a subscription, because they take the recipient's preferences into consideration. The second-most common reason was because they value cost-effectiveness.
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Bizrate ÌÇÐÄÆƽâ°æ. (September 26, 2024). Leading reasons consumers would choose to gift a subscription in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
Bizrate ÌÇÐÄÆƽâ°æ. "Leading reasons consumers would choose to gift a subscription in the United States in 2024." Chart. September 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
Bizrate ÌÇÐÄÆƽâ°æ. (2024). Leading reasons consumers would choose to gift a subscription in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
Bizrate ÌÇÐÄÆƽâ°æ. "Leading Reasons Consumers Would Choose to Gift a Subscription in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Sep 2024, /statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
Bizrate ÌÇÐÄÆƽâ°æ, Leading reasons consumers would choose to gift a subscription in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/ (last visited August 01, 2026)
Leading reasons consumers would choose to gift a subscription in the United States in 2024 [Graph], Bizrate ÌÇÐÄÆƽâ°æ, September 26, 2024. [Online]. Available: /statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
