According to a survey on influencer marketing in India, Instagram was the leading platform among Indian users to consume influencer content in 2023, with an indexed preference of *** percent. It was followed closely by YouTube. The study further revealed that other emerging platforms were used for specific purposes by consumers and to engage with audiences in new ways by content creators.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
EY. (April 2, 2024). Preferred platforms for influencer content consumption in India in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1495502/india-preferred-platforms-for-influencer-content/
EY. "Preferred platforms for influencer content consumption in India in 2023." Chart. April 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1495502/india-preferred-platforms-for-influencer-content/
EY. (2024). Preferred platforms for influencer content consumption in India in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1495502/india-preferred-platforms-for-influencer-content/
EY. "Preferred Platforms for Influencer Content Consumption in India in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2024, /statistics/1495502/india-preferred-platforms-for-influencer-content/
EY, Preferred platforms for influencer content consumption in India in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1495502/india-preferred-platforms-for-influencer-content/ (last visited July 16, 2026)
Preferred platforms for influencer content consumption in India in 2023 [Graph], EY, April 2, 2024. [Online]. Available: /statistics/1495502/india-preferred-platforms-for-influencer-content/
