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Content breadth on short form video (SFV) platforms in India in 2023, by genre

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Source

Release date

November 2023

Region

India

Survey time period

January to August, 2023

Number of respondents

50,000 videos

Supplementary notes

Note: The source defined content breadth as the expanse of each genre preference across each platform which was calculated by randomly scrolling through 50 thousand videos distributed across SFV platforms and the genre's visibility on each.

Citation formats

Content expanse on SFV platforms India 2023, by genre

Published by
Christy Tila,
Dec 1, 2023
In 2023, the genre with the widest expanse was dialogue acting as was indicated by the genre's visibility across ** percent of the surveyed videos across platforms. It was closely followed by the comedy and the music and dance genres. Short-form video platforms in India offered a diverse array of content across multiple genres, catering to a wide range of audience preferences.
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