A survey conducted in 2025 in the EMEA region shows what types of content are the most compelling for the business to reach a decision when finalizing a purchase. Supplier websites are the most impactful on the final decision, at **** percent. Tip sheets or checklists and long-form videos have the least impact on their decisions.
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Digitalzone. (October 28, 2025). Types of content used in finalizing B2B purchase decisions in the EMEA region in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1490837/emea-content-b2b-purchase-decisions/
Digitalzone. "Types of content used in finalizing B2B purchase decisions in the EMEA region in 2025." Chart. October 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1490837/emea-content-b2b-purchase-decisions/
Digitalzone. (2025). Types of content used in finalizing B2B purchase decisions in the EMEA region in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1490837/emea-content-b2b-purchase-decisions/
Digitalzone. "Types of Content Used in Finalizing B2b Purchase Decisions in The Emea Region in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Oct 2025, /statistics/1490837/emea-content-b2b-purchase-decisions/
Digitalzone, Types of content used in finalizing B2B purchase decisions in the EMEA region in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1490837/emea-content-b2b-purchase-decisions/ (last visited July 15, 2026)
Types of content used in finalizing B2B purchase decisions in the EMEA region in 2025 [Graph], Digitalzone, October 28, 2025. [Online]. Available: /statistics/1490837/emea-content-b2b-purchase-decisions/
