A survey conducted in 2024 in the APAC region shows what are the most popular social media channels used by business-to-business buyers (B2B). YouTube appears as number one at ** percent, followed by both Facebook and Instagram at ** percent each. The least popular among buyers are Reddit, Pinterest and WeChat at around * percent each.Â
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Digitalzone. (September 8, 2024). Popular social media channels used by B2B buyers in the APAC region in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1490921/apac-popular-social-media-channels-b2b-buyers/
Digitalzone. "Popular social media channels used by B2B buyers in the APAC region in 2024." Chart. September 8, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1490921/apac-popular-social-media-channels-b2b-buyers/
Digitalzone. (2024). Popular social media channels used by B2B buyers in the APAC region in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1490921/apac-popular-social-media-channels-b2b-buyers/
Digitalzone. "Popular Social Media Channels Used by B2b Buyers in The Apac Region in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Sep 2024, /statistics/1490921/apac-popular-social-media-channels-b2b-buyers/
Digitalzone, Popular social media channels used by B2B buyers in the APAC region in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1490921/apac-popular-social-media-channels-b2b-buyers/ (last visited July 28, 2026)
Popular social media channels used by B2B buyers in the APAC region in 2024 [Graph], Digitalzone, September 8, 2024. [Online]. Available: /statistics/1490921/apac-popular-social-media-channels-b2b-buyers/