The role of salespeople still matters in the business-to-business (B2B) environment. According to a 2024 survey, ** percent of professionals working in the Nordics' B2B companies believed digital sales could hardly replace personal sales, hindering B2B digital sales activities. Another ** percent of respondents stated that it is challenging to integrate with the existing backend systems.
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Litium. (April 17, 2024). Main challenges in launching business-to-business (B2B) digital commerce in the Nordics in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1318647/b2b-e-commerce-challenges-nordics/
Litium. "Main challenges in launching business-to-business (B2B) digital commerce in the Nordics in 2024." Chart. April 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1318647/b2b-e-commerce-challenges-nordics/
Litium. (2024). Main challenges in launching business-to-business (B2B) digital commerce in the Nordics in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1318647/b2b-e-commerce-challenges-nordics/
Litium. "Main Challenges in Launching Business-to-business (B2b) Digital Commerce in The Nordics in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2024, /statistics/1318647/b2b-e-commerce-challenges-nordics/
Litium, Main challenges in launching business-to-business (B2B) digital commerce in the Nordics in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1318647/b2b-e-commerce-challenges-nordics/ (last visited July 15, 2026)
Main challenges in launching business-to-business (B2B) digital commerce in the Nordics in 2024 [Graph], Litium, April 17, 2024. [Online]. Available: /statistics/1318647/b2b-e-commerce-challenges-nordics/
