| Characteristic | Score |
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January 2014
United States
December 6 to 15, 2013
1,578 respondents
18 years and older
Respondents with at least one vehicle in household
Telephone interview
According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.
