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Leading sectors in automobile advertising on TV in South Korea as of November 2024, by ad impressions (in billions)

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Source

Release date

January 2025

Region

South Korea

Survey time period

January to November 2024

Special properties

share of set-top boxes exposed to ads, including repeats

Citation formats

Major automobile sectors in TV ads South Korea 2024, by ad impressions

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

Between January and November 2024, car brands had the highest number of ad impressions in health advertising on South Korean TV, at around **** billion impressions. This was followed by tires and used car sales. This was based on the share of set-top boxes, also known as cable boxes or receivers, which were exposed to a TV ad featuring a given brand or product, including repeats.

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