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In what way have your taste preferences changed?

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Sources

Release date

April 2015

Region

Sweden

Survey time period

March 2015

Number of respondents

1,000 respondents

Age group

16-79 years

Citation formats

Share of Swedes taste and flavor preferences changes in Sweden 2015, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 8, 2024

In Sweden, women preferred freshness more than men, but both considered this the most important flavor and taste to have changed for them in 2015. The share of male participants preferred bitter far more than women. Women, however, preferred salty, sour, and sweet more than male participants. 

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