The source indicates: - Heavy users consumed sweet biscuits either 'Once a day or more' - Medium users consumed sweet biscuits '2 or 3 times a week' - Light users consumed sweet biscuits either 'Once a week', '2 or 3 times a month', 'Once a month' or 'Less than once a month' ** Excluding breakfast biscuits
Figures estimated by the source on the basis of survey responses.
Citation formats
Frequency of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in GB 2023
According to this Kantar survey from 2024, people are consuming this product with a frequency level of 'Light users'. In contrast, * people have a frequency level of 'Heavy users'.
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Kantar. (July 2, 2024). Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. "Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. (2024). Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. "Number of Consumers of 'sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar, Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/301536/sweet-biscuit-usage-in-the-uk/ (last visited July 21, 2026)
Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: /statistics/301536/sweet-biscuit-usage-in-the-uk/
