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Most popular flavors of Western-style confections sold at convenience stores and supermarkets in Japan as of November 2024

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Source

Release date

February 2025

Region

Japan

Survey time period

November 1 to 4, 2024

Number of respondents

827 respondents

Age group

16-74 years

Special properties

consumers who buy Western-style sweets at convenience stores or supermarkets at least once a month

Method of interview

Online survey

Citation formats

Popular flavors for convenience store and supermarket sweets in Japan 2024

Published by
T. Ozbun,
Mar 25, 2025

Vanilla was the most popular flavor for Western-style sweets sold at convenience stores and supermarkets in Japan, as revealed in a survey conducted in November 2024. Milk followed closely as a favorite for desserts like cakes, pudding, and pastry, with **** percent of respondents.

 Supermarkets and convenience stores are a major sales channel in the Japanese snack foods market. Retail stores commonly carry private brand sweets, which are colloquially known as "supermarket sweets" and "kobini sweets".

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Statistics on " Snack foods in Japan "

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Overview

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Japanese confections ("wagashi")

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Savory snacks

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Domestic manufacturers

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Chocolate

5

Ice cream

5

Western-style sweets

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Topics

Snack foods in JapanFood retail in JapanHealth and functional foods market in JapanDentistry in JapanEating behavior in Japan
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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