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In 2024, the most popular snus flavor in Sweden was mint for nicotine portions, with ** percent of sold products in this flavor by online retailer Snusbolaget. Fruit ranked second, and spices followed. Tobacco flavor received *** percent of Swedes’ preference. 

Snus is a form of smokeless Swedish tobacco-based or nicotine-based product that is ordinarily placed underneath the upper lip. It is typically shaped like a small packet that is then moistened in the mouth. Though loose snus is in the form of a powder. Moreover, men preferred berry, citrus, traditional, and spices flavors of nicotine snus more than women. Women, on the other hand, enjoyed mint, fruit, and licorice more. 

Is the consumption of snus increasing?

The Swedish snus manufacturer, Skruf snus AB, saw a continuous increase in net sales over a documented period of 10 years. In the financial year of 2023, Skruf snus had reached over *** billion Swedish kronor in net sales, which was a growth from *** million kronor from 2012. Moreover, this increase in snus sales was mirrored in various parts of the world. In the United States, manufacturer sales of snus tobacco generated about *** million U.S. dollars in 2022. It demonstrated a growth of *** percent in a decade.

Tobacco usage in the Nordics

Whereas the consumption of snus has increased in sales markets, smoking has decreased. The share of daily smokers in Norway has steadily declined, while the rate of daily snusers has grown. In 2024, ** percent of users snused, while percent smoked. These numbers have almost been flipped since a decade ago, when there were ** percent of consumers that smoked daily and **** percent that snused. This phenomenon is not only restricted to Norway, but there has also been a decline in smokers in Sweden. As of 2010, the share of daily smokers in Sweden amounted to **** percent, and it decreased to *** percent in 2022.