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Purchase criteria for food in China as of September 2025

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Source

Number of respondents

6,436 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Purchase criteria for food in China 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
** and * are the top two answers among Chinese consumers in our survey on the subject of "Purchase criteria for food".
The survey was conducted online among 6,436 respondents in China, in 2025.
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Overview

6

Retail channels

4

Online food

4

Consumer spending

4

Consumer preferences

5

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