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Snus, a popular smokeless nicotine or tobacco product in Scandinavian countries, continues to evolve in terms of flavors. In Norway, mint emerged as the top nicotine snus flavor in 2022, followed closely by licorice and fruit. This trend aligns with preferences in the neighboring Sweden, where mint also reigned supreme among snus users. The diversity of flavors, ranging from traditional to more unique options like juniper berry, reflects the dynamic nature of the growing snus market.  

Growing market for snus

The increasing popularity of snus is reflected in the sales figures across different markets. In Sweden, Skruf snus AB reported a substantial growth in net sales, reaching over * Swedish kronor in 2023, up from * kronor in 2012. The United States has also seen a surge in snus tobacco sales, with manufacturer sales approaching * U.S. dollars in 2022, representing a *** percent increase over a decade. These figures highlight the expanding market for snus as an alternative to traditional smoking products.

Changing tobacco consumption patterns

While snus flavors diversify, a significant shift in tobacco consumption habits is occurring in the Nordics. Norway has witnessed a notable decline in daily smoking rates, with only percent of the population smoking daily in 2023. Conversely, daily snus use has increased to ** percent. This trend represents a near reversal from a decade ago, when smoking was more prevalent than snus use. Sweden has experienced a similar decline in smoking rates, dropping from **** percent in 2010 to *** percent in 2022.