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Annual value of shirt sponsorship deals in the Bundesliga in 2025/26, by club (in million euros)

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Source

Release date

June 2025

Region

Germany

Survey time period

2025/26

Special properties

main sponsor only

Supplementary notes

Figures for FC Heidenheim and FC St. Pauli are media estimates.

Figure for Union Berlin was not available.

Citation formats

Value of shirt sponsor deals in the Bundesliga 2025-2026, by club

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 7, 2025

In 2025/26, VfL Wolfsburg's shirt sponsorship deal was worth ** million euros per year, with the club owned by Volkswagen as an exception to Germany's 50+1 rule. Meanwhile, St. Pauli's deal with Congstar was worth an estimated *** million euros per year.

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