The chart is not accessible to screen readers. Please switch to the table view to access the data.
Advertisement
Advertisement
Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport
NIL deals with male college athletes in the U.S. in 2024, by sport
Despite not earning a salary for competing in their chosen sport, NIL deals allow student-athletes to make money from their personal brand. In the 2023/24 season, almost three quarters of NIL deals with male athletes were in college football.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Sports sponsorship
Market overview
6
- Basic Statistic Key data on global sports sponsorship revenue 2025
- Premium Statistic Team sponsorship revenue of major sports leagues in North America in 2024
- Premium Statistic Team sponsorship revenue share of major sports leagues North America 2024
- Premium Statistic Team sponsorship spending of major sports leagues in North America in 2023/24
- Premium Statistic Sports sponsorship market size in Europe 2019-2025
- Premium Statistic Most fossil fuel sports sponsorship deals 2024, by sport
League sponsorships
8
- Premium Statistic Value of shirt sponsor deals in the Bundesliga 2025-2026, by club
- Premium Statistic Value of shirt sponsor deals in the Premier League 2024-2025, by club
- Basic Statistic NBA team sponsorship revenue 2019-2025
- Basic Statistic MLB league sponsorship revenue 2010-2025
- Basic Statistic NFL league/team sponsorship revenue 2010-2025
- Basic Statistic Brands with the most NFL endorsement deals 2025
- Premium Statistic Sponsorship spending on teams in the NBA 2023/24
- Premium Statistic Leading soccer clubs worldwide 2024, by jersey value
Sports brands
5
- Basic Statistic Most valuable sports teams worldwide 2025
- Basic Statistic Most valuable soccer clubs worldwide 2024, by brand value
- Premium Statistic Brand value of selected Premier League clubs 2011-2024
- Basic Statistic Value of sports empires worldwide 2025
- Premium Statistic Media value of sports sponsorships in the U.S. 2025
Public opinion
5
- Basic Statistic Support for a Premier League gambling sponsor ban Great Britain 2023
- Premium Statistic Women's sports sponsorship impact in the UK 2023
- Premium Statistic Public opinion on sports sponsorship by level in the UK 2023
- Premium Statistic Favorability of shirt sponsors among Premier League fans 2023
- Premium Statistic Top sporting events for U.S. sponsorships according to marketers worldwide 2024
Athletes
6
- Basic Statistic World's highest paid athletes 2026
- Premium Statistic Total off-the-field earnings of the world's 50 highest-paid athletes 2012-2024
- Basic Statistic Highest paid athletes by sport 2024
- Basic Statistic Most marketable athletes in the world 2024
- Basic Statistic NIL deals with male college athletes in the U.S. in 2024, by sport
- Basic Statistic NIL deals with female college athletes in the U.S. in 2024, by sport
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
SportsPro. (March 20, 2024). Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1458166/nil-deals-male-athletes/
SportsPro. "Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport." Chart. March 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1458166/nil-deals-male-athletes/
SportsPro. (2024). Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1458166/nil-deals-male-athletes/
SportsPro. "Share of Name, Image and Likeness Sponsorship Deals with Male Student Athletes in The United States in The 2023/24 Season, by Sport." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2024, /statistics/1458166/nil-deals-male-athletes/
SportsPro, Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport ÌÇÐÄÆƽâ°æ, /statistics/1458166/nil-deals-male-athletes/ (last visited July 25, 2026)
Share of name, image and likeness sponsorship deals with male student athletes in the United States in the 2023/24 season, by sport [Graph], SportsPro, March 20, 2024. [Online]. Available: /statistics/1458166/nil-deals-male-athletes/
Advertisement