Generational fashion e-commerce in the United States - statistics & facts
From #TikTokMadeMeBuyIt to desktop shopping, the way in which consumers shop for fashion is highly dependent on several factors ranging from personal preferences to household income. One such factor, one that can be easily categorized and observed, is the demographic of age. Taking into account the Digital Age and the development of e-commerce in the last two decades, younger consumers have different experiences when interacting with brands and shopping online than their older counterparts and vice versa.
