The source attribute a "brand heat" score from 0-100, showing which brands are gaining in popularity, to identify brands showing the most positive growth trajectory.
* The survey count is for Gen Z, milllennials, and Gen X. Breakdowns for each generation are not provided.
The source does not specify the date of the survey.
Citation formats
Men's casual apparel brands gaining popularity U.S. 2025
According to a 2025 survey, identifying which men's apparel brands are showing the most growth in popularity among Gen Z, Carhartt came out on top, achieving the maximum score of ***. True Religion followed closely behind.
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L.E.K. Consulting. (February 28, 2025). Popularity growth index of leading men's casual apparel brands among Generation Z in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1329813/mens-casual-apparel-popularity-growth/
L.E.K. Consulting. "Popularity growth index of leading men's casual apparel brands among Generation Z in the United States in 2025." Chart. February 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1329813/mens-casual-apparel-popularity-growth/
L.E.K. Consulting. (2025). Popularity growth index of leading men's casual apparel brands among Generation Z in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1329813/mens-casual-apparel-popularity-growth/
L.E.K. Consulting. "Popularity Growth Index of Leading Men's Casual Apparel Brands among Generation Z in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2025, /statistics/1329813/mens-casual-apparel-popularity-growth/
L.E.K. Consulting, Popularity growth index of leading men's casual apparel brands among Generation Z in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1329813/mens-casual-apparel-popularity-growth/ (last visited July 24, 2026)
Popularity growth index of leading men's casual apparel brands among Generation Z in the United States in 2025 [Graph], L.E.K. Consulting, February 28, 2025. [Online]. Available: /statistics/1329813/mens-casual-apparel-popularity-growth/
