Respondents were asked at which of the options they bought the majority of their clothing in the past three months.
* Count is for all ages, not just 18-24 year-olds.
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Store types where Gen Z buy most of their clothing in the U.S. in 2023
In a 2023 survey, ** percent of consumers aged 18 to 24, making them Gen Z, said that the store type they had bought the majority of their clothing at in the previous three months was online stores. Big box stores, such as Walmart and Target, followed closely in second place.
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CivicScience. (April 25, 2023). Store types where Generation Z purchase the majority of their apparel in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1390439/us-gen-z-favorite-clothing-store-types/
CivicScience. "Store types where Generation Z purchase the majority of their apparel in the United States in 2023." Chart. April 25, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1390439/us-gen-z-favorite-clothing-store-types/
CivicScience. (2023). Store types where Generation Z purchase the majority of their apparel in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1390439/us-gen-z-favorite-clothing-store-types/
CivicScience. "Store Types Where Generation Z Purchase The Majority of Their Apparel in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Apr 2023, /statistics/1390439/us-gen-z-favorite-clothing-store-types/
CivicScience, Store types where Generation Z purchase the majority of their apparel in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1390439/us-gen-z-favorite-clothing-store-types/ (last visited July 28, 2026)
Store types where Generation Z purchase the majority of their apparel in the United States in 2023 [Graph], CivicScience, April 25, 2023. [Online]. Available: /statistics/1390439/us-gen-z-favorite-clothing-store-types/
