In the United States, millennial consumers of clothes gave insight on what channels influence them when purchasing clothes in 2023. An extensive share of respondents, ** percent, value costumer ratings and reviews before purchasing clothes, while around ** percent are influenced by costumer photos and videos. Recommendations from friends and family is an important factor for more than ** percent of millennial apparel consumers.
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PowerReviews. (September 22, 2023). Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. "Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023." Chart. September 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. (2023). Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. "Leading Channels and Influences Millennial Consumers Consider When Purchasing Apparel in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2023, /statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews, Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1414807/us-top-influences-millennials-clothing-shopping/ (last visited July 27, 2026)
Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 [Graph], PowerReviews, September 22, 2023. [Online]. Available: /statistics/1414807/us-top-influences-millennials-clothing-shopping/
