A survey revealed that clothing was the most popular product for digital purchases among U.S. consumers in the month leading up to December 2023. a total **** percent of shoppers in the U.S. bought clothing in this period. Shoes was the second-most popular category, with ** percent of shoppers having bought them online in the same time frame.
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eMarketer, & Insider Intelligence. (December 30, 2023). Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, und Insider Intelligence. "Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category." Chart. December 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, Insider Intelligence. (2023). Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, and Insider Intelligence. "Share of Consumers Who Made An Online Purchase in The Last Month in United States as of December 2023, by Age and Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Dec 2023, /statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer & Insider Intelligence, Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category ÌÇÐÄÆƽâ°æ, /statistics/1472728/consumer-purchase-share-age-category-usa/ (last visited July 21, 2026)
Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category [Graph], eMarketer, & Insider Intelligence, December 30, 2023. [Online]. Available: /statistics/1472728/consumer-purchase-share-age-category-usa/
