A study released in early 2025 revealed that ** percent of U.S. consumers aged 12 years or above are aware of podcasting, up by more than ** percent from a decade ago. Podcasts have been growing in popularity for several years and have become widespread in use for educational purposes, storytelling, interviews, building brand awareness, and more.
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Radio World. (March 24, 2025). Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Radio World. "Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025." Chart. March 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Radio World. (2025). Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Radio World. "Percentage of Consumers Who Are Aware of Podcasting in The United States from 2006 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2025, /statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Radio World, Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/ (last visited August 03, 2026)
Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025 [Graph], Radio World, March 24, 2025. [Online]. Available: /statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
