In 2023, Nike accounted for *** percent of the sportswear sales value on China's e-commerce platform Tmall, returning to the top of the platform's list of leading sportswear brands. Meanwhile, adidas had a market share of only *** percent, plummeting from **** percent in 2019. By contrast, FILA saw a steady growth from *** percent in 2017 to *** percent in 2023.
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Guosen Securities, & Eastmoney.com. (April 19, 2024). Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
Guosen Securities, und Eastmoney.com. "Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023." Chart. April 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
Guosen Securities, Eastmoney.com. (2024). Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
Guosen Securities, and Eastmoney.com. "Market Share of Leading Outdoor Sportswear Brands on China's E-commerce Platform Tmall from 2017 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2024, /statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
Guosen Securities & Eastmoney.com, Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/ (last visited August 01, 2026)
Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph], Guosen Securities, & Eastmoney.com, April 19, 2024. [Online]. Available: /statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
