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Distribution of online retail sales value of athletic footwear on China's leading e-commerce platforms Tmall, JD.com, and Douyin in 2023, by price range

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Sources

Release date

April 2024

Region

China

Survey time period

2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).

Citation formats

Main e-platform sports shoe sales distribution China 2023, by price

Published by
Bruna Rocco,
May 15, 2024

In 2023, shoes priced between *** and *** yuan accounted for around **** percent of the online sales of athletic footwear on China's leading e-commerce platforms Tmall, JD.com, and Douyin. Sports shoes that cost between *** and *** yuan followed with a market share of **** percent. Over half of the total athletic footwear sales on those platforms came from shoes valued between *** and *** yuan.

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Athletic footwear in the United StatesGlobal footwear marketApparel and footwear resale in the U.S.Nikeadidas
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