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Monthly gross merchandise value of selected domestic sportswear brands on Alibaba's e-commerce platforms in China from July 2023 to March 2024 (in million yuan)

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Sources

Release date

April 2024

Region

China

Survey time period

July 2023 to March 2024

Supplementary notes

Figures have been rounded.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024). 

Figures for earlier periods have been taken from previous reports.

Citation formats

Domestic sportswear brand monthly GMV on Alibaba's platforms China 2023-2024

Published by
Bruna Rocco,
Jul 3, 2024

In March 2024, Li-Ning recorded a gross merchandise value (GMV) of around *** million yuan on Alibaba's platforms, the highest among leading domestic sportswear brands. Sportswear's monthly online sales usually hit the highest value of the year in November because of the Singles' Day sales.

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