Direct-to-consumer (DTC) sales accounted for a substantial share of revenue among leading sportswear brands in 2025, with Adidas and Nike generating the largest proportions through their owned retail and e-commerce channels.
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Puma, & Various sources, & Nike, & Adidas. (March 16, 2026). Direct-to-consumer (DTC) sales as a share of total revenue of selected sportswear brands worldwide in 2025
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1660210/global-dtc-sales-share-of-nike-adidas-and-puma/
Puma, und Various sources, und Nike, und Adidas. "Direct-to-consumer (DTC) sales as a share of total revenue of selected sportswear brands worldwide in 2025
." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1660210/global-dtc-sales-share-of-nike-adidas-and-puma/
Puma, Various sources, Nike, Adidas. (2026). Direct-to-consumer (DTC) sales as a share of total revenue of selected sportswear brands worldwide in 2025
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1660210/global-dtc-sales-share-of-nike-adidas-and-puma/
Puma, and Various sources, and Nike, and Adidas. "Direct-to-consumer (Dtc) Sales as a Share of Total Revenue of Selected Sportswear Brands Worldwide in 2025
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1660210/global-dtc-sales-share-of-nike-adidas-and-puma/
Puma & Various sources & Nike & Adidas, Direct-to-consumer (DTC) sales as a share of total revenue of selected sportswear brands worldwide in 2025
ÌÇÐÄÆƽâ°æ, /statistics/1660210/global-dtc-sales-share-of-nike-adidas-and-puma/ (last visited August 04, 2026)
Direct-to-consumer (DTC) sales as a share of total revenue of selected sportswear brands worldwide in 2025
[Graph], Puma, & Various sources, & Nike, & Adidas, March 16, 2026. [Online]. Available: /statistics/1660210/global-dtc-sales-share-of-nike-adidas-and-puma/
