In 2023, Nike returned to the top of the list of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in terms of sales value, with a market share of **** percent. Adidas, on the other hand, had lost ground since 2020, ranking behind domestic brands ANTA and Li-Ning in 2023. Notably, FILA, another brand of Anta Sports Products Limited, saw a steady increase in market share from *** percent in 2017 to *** percent in 2023.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Guosen Securities, & Eastmoney.com. (April 19, 2024). Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, und Eastmoney.com. "Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023." Chart. April 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, Eastmoney.com. (2024). Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
Guosen Securities, and Eastmoney.com. "Market Share of Leading Outdoor Athletic Footwear Brands on China's E-commerce Platform Tmall from 2017 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2024, /statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
Guosen Securities & Eastmoney.com, Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/ (last visited August 04, 2026)
Market share of leading outdoor athletic footwear brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph], Guosen Securities, & Eastmoney.com, April 19, 2024. [Online]. Available: /statistics/1466189/china-share-of-leading-athletic-footwear-brands-on-tmall/
