VK was the most popular social media app among Russian Generation Z representatives, occupying over ** percent of the total app traffic spent on social networks in the first half of 2021. The second-leading platform was Instagram, accounting for approximately **** of social media app traffic of Gen Z users.
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Infocommunications Online. (July 5, 2021). Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
Infocommunications Online. "Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform." Chart. July 5, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
Infocommunications Online. (2021). Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
Infocommunications Online. "Share of Social Media App Traffic of Generation Z Users in Russia in 1st Half 2021, by Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jul 2021, /statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
Infocommunications Online, Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform ÌÇÐÄÆÆ½â°æ, /statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/ (last visited August 01, 2026)
Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform [Graph], Infocommunications Online, July 5, 2021. [Online]. Available: /statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/