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Adoption of retail media offerings among brands in Western Europe as in 4th quarter 2023

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Source

Release date

February 2024

Region

Europe, France, Germany, United Kingdom

Survey time period

Q4 2023

Number of respondents

385*

Supplementary notes

* The survey was carried out among 385 brands and agencies. A separate number of respondents for brands only was not provided.
The survey was carried out among respondents from France, Germany, and the United Kingdom.
The source does not provide information on the type of survey used.

Citation formats

Adoption of retail media offerings among brands in Western Europe 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 29, 2024

During a survey carried out in the last quarter of 2023, ** percent of responding brands (advertisers) from France, Germany, and the United Kingdom stated their organizations were investing in retail media onsite and offsite. Nearly three in 10 said that they were only investing in onsite retail media but were planning to expand to offsite in the future.

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Topics

UnlimitailDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in the UK
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