The survey included shoppers from 23 countries across the world including Argentina, Australia, Brazil, Canada, China, India, Malaysia, Morocco, Nigeria, South Africa, Thailand, UAE, and USA.
All six major global markets were covered: Europe, North America, LATAM, MENA, SSA and APAC.
Date of release is the date of access.Â
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Online shoppers buying health supplements cross-border worldwide in 2023, by country
According to a study conducted in 2023, the United Arab Emirates was deemed the country with the highest share of consumers engaging in cross-border online shopping for health supplements. In the UAE, around ** percent of online shoppers purchased supplements across borders. India closely followed, with a quarter of the respondents, whereas approximately ** percent of consumers in China and Nigeria procured health supplements from foreign online retailers.
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DHL Group. (October 19, 2023). Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
DHL Group. "Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country." Chart. October 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
DHL Group. (2023). Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
DHL Group. "Share of Online Shoppers Purchasing Health Supplements Cross-border Worldwide in 2023, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Oct 2023, /statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
DHL Group, Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country ÌÇÐÄÆƽâ°æ, /statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/ (last visited August 06, 2026)
Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country [Graph], DHL Group, October 19, 2023. [Online]. Available: /statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
