In April 2023 consumers in the United States were asked about their future plans for media usage. The majority said they were not planning to make any changes to most of their media habits in the following six to 12 months. However, ** percent said they would stop paying for sports-specific content through premium cable subscriptions, and further ** percent said they would reduce their spending on it. At the same time ** percent of respondents said they planned to increase listening to podcasts.
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MarketingCharts. (January 5, 2024). Expected change in media usage habits according to consumers in the United States as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1440801/change-media-usage-habits-us/
MarketingCharts. "Expected change in media usage habits according to consumers in the United States as of April 2023." Chart. January 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1440801/change-media-usage-habits-us/
MarketingCharts. (2024). Expected change in media usage habits according to consumers in the United States as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1440801/change-media-usage-habits-us/
MarketingCharts. "Expected Change in Media Usage Habits According to Consumers in The United States as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2024, /statistics/1440801/change-media-usage-habits-us/
MarketingCharts, Expected change in media usage habits according to consumers in the United States as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1440801/change-media-usage-habits-us/ (last visited July 16, 2026)
Expected change in media usage habits according to consumers in the United States as of April 2023 [Graph], MarketingCharts, January 5, 2024. [Online]. Available: /statistics/1440801/change-media-usage-habits-us/
