The most watched video streaming platform among U.S. adults was the ad-free version of Netflix, with over **** of respondents to a 2022 survey using it at least once in the month prior to the survey period. The SVOD offer was even more popular among Gen Z adults, with around *** consumers saying they watched content via Netflix's ad-free plan. While Hulu with ads was the second most used video streaming platform among this generation, the survey found that Amazon Prime Video was second most popular among all adults interviewed.
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Morning Consult. (January 24, 2023). Share of adults using selected video streaming services at least once in the past months in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1368336/video-streaming-users-us-by-platform/
Morning Consult. "Share of adults using selected video streaming services at least once in the past months in the United States in 2022." Chart. January 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1368336/video-streaming-users-us-by-platform/
Morning Consult. (2023). Share of adults using selected video streaming services at least once in the past months in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1368336/video-streaming-users-us-by-platform/
Morning Consult. "Share of Adults Using Selected Video Streaming Services at Least Once in The past Months in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jan 2023, /statistics/1368336/video-streaming-users-us-by-platform/
Morning Consult, Share of adults using selected video streaming services at least once in the past months in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1368336/video-streaming-users-us-by-platform/ (last visited July 17, 2026)
Share of adults using selected video streaming services at least once in the past months in the United States in 2022 [Graph], Morning Consult, January 24, 2023. [Online]. Available: /statistics/1368336/video-streaming-users-us-by-platform/
