iOS apps only, analysis of 100 apps across 10 app categories
Supplementary notes
According to the source: "The App Store lists 32 unique data points that can be collected across 12 unique data point categories."
The source defines "data-hungry" apps:"if they collect more than the avg. data points and use the majority (>90%) of data to track the user, or the majority of collected data points are linked to user identity."
Citation formats
Data collection among global most privacy demanding mobile iOS apps 2023
As of May 2023, Facebook collected the larger number of total unique data points from global iOS users, around 32 data points. Popular digital payment app PayPal and Airbnb collected 26 data points each, while AI tool photo and image editing apps Photoleap collected around 14 unique data points.
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SurfShark. (December 27, 2023). Number of unique data points collected from the most data-hungry iOS apps worldwide as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1440819/data-collection-most-ios-apps/
SurfShark. "Number of unique data points collected from the most data-hungry iOS apps worldwide as of May 2023." Chart. December 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1440819/data-collection-most-ios-apps/
SurfShark. (2023). Number of unique data points collected from the most data-hungry iOS apps worldwide as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1440819/data-collection-most-ios-apps/
SurfShark. "Number of Unique Data Points Collected from The Most Data-hungry Ios Apps Worldwide as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Dec 2023, /statistics/1440819/data-collection-most-ios-apps/
SurfShark, Number of unique data points collected from the most data-hungry iOS apps worldwide as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1440819/data-collection-most-ios-apps/ (last visited July 15, 2026)
Number of unique data points collected from the most data-hungry iOS apps worldwide as of May 2023 [Graph], SurfShark, December 27, 2023. [Online]. Available: /statistics/1440819/data-collection-most-ios-apps/
