951 responses;Â figures may not sum up to 100 due to rounding
Supplementary notes
The original question was phrased by the source as follows: "How willing would you be to pay a premium for products or services from companies with stronger data protection policies?"
967 - 1,742 responses; 951 - 1,724
Citation formats
U.S. adults willingness to pay premium fees for personal data protection 2024
As of May 2024, 15 percent of adults in the United States said they were very willing to pay a premium fee to companies with strong data protection, while 45 percent of adults said they were somewhat willing. In Comparison, 18 percent of U.S. adults said they were very unwilling to pay for extra personal data protection.
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CivicScience. (May 13, 2024). Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
CivicScience. "Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024." Chart. May 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
CivicScience. (2024). Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
CivicScience. "Willingness of Adults in The United States to Pay Premium Fees to Companies with Strong Data Protection as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2024, /statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
CivicScience, Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/ (last visited July 28, 2026)
Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024 [Graph], CivicScience, May 13, 2024. [Online]. Available: /statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
