The source did not mention the type of survey used.
Original question: "You mentioned that you saw a price increase in the [product] in the past 3 months. Have you done any of the following when purchasing [product]?"
Citation formats
Share of respondents switching brand in Vietnam 2022, by product type
According to a survey conducted in December 2022, around ** percent of respondents in Vietnam said they switched to other home improvement brands due to the lower price. Pet care services and international flights were also among the popular products that Vietnamese consumers switched brands for a cheaper price.
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McKinsey & Company. (February 23, 2023). Share of respondents who switched brand in Vietnam as of December 2022, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
McKinsey & Company. "Share of respondents who switched brand in Vietnam as of December 2022, by product type." Chart. February 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
McKinsey & Company. (2023). Share of respondents who switched brand in Vietnam as of December 2022, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
McKinsey & Company. "Share of Respondents Who Switched Brand in Vietnam as of December 2022, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2023, /statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
McKinsey & Company, Share of respondents who switched brand in Vietnam as of December 2022, by product type ÌÇÐÄÆƽâ°æ, /statistics/1394953/vietnam-consumers-brand-switching-by-product-type/ (last visited July 30, 2026)
Share of respondents who switched brand in Vietnam as of December 2022, by product type [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: /statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
